About us

A story of sisterhood, style & ten years of timeless fashion

At Elsie & Rose, everything begins with family.

We are two sisters who have shared a love for fashion for as long as we can remember. Growing up, we spent countless hours styling outfits together, learning what makes clothing not just beautiful — but meaningful. Fashion was never just about trends for us; it was about confidence, expression, and feeling good in your own skin.

That shared passion stayed with us into adulthood. After studying fashion and gaining experience within the industry, we knew one thing for certain: we wanted to build something together. Something personal. Something honest.

Exactly ten years ago, we opened the doors to our boutique.

What started as a small dream quickly grew into something far greater than we ever imagined. Over the years, Elsie & Rose has become a place where women come not just to shop, but to feel inspired, welcomed, and understood. A boutique built on trust, personal connection, and carefully chosen pieces that stand the test of time.

We believe great fashion should feel effortless. That’s why every item in our collection is thoughtfully selected — with a focus on quality, comfort, and timeless style. Trends may change, but confidence never goes out of fashion.

Today, more than a decade later, we are incredibly proud of what we’ve built together. Our boutique is still run with the same care, attention, and love as on the very first day. Every order, every message, and every customer means something to us.

For us, Elsie & Rose is more than a boutique.
It’s our journey.
It’s our shared dream.
And it’s our way of helping women feel beautiful, confident, and truly themselves — every single day.

Thank you for being part of our story.

With love,
Elsie & Rose